Why Premium Papers Like Raw, Element & Juicy Jay’s Outsell Cheap Stock

When it comes to rolling papers, cheap stock might look tempting, but it rarely delivers. Retailers know that what drives sales is brand trust, consistent quality, and customer loyalty. 

That’s why premium names like Raw, Element, and Juicy Jay’s outsell generic or low-grade papers in smoke shops, headshops, and convenience stores across the UK.

JGM Wholesale, based in Glasgow, specialises in high-end smoking accessories that give retailers strong margins and keep customers coming back. 

Whether you’re running a local shop or importing containers for B2B resale, premium products are the key to long-term growth.

In this blog, we’ll break down why premium rolling papers outperform cheap stock, the advantages they bring to retailers and wholesalers, and how JGM Wholesale supports your growth with leading brands.

Why Customers Prefer Premium over Cheap Stock

1. Trusted Brands Drive Repeat Business

Shoppers recognise names like Raw, Element, and Juicy Jay’s instantly. Stocking trusted lines means fewer questions, faster sales, and more repeat customers. 

These brands are known for their superior quality and reliable performance, giving customers confidence in every purchase.

Their well-designed papers and cones make rolling easier and smoking more enjoyable, enhancing the overall experience.

Strong brand recognition also helps your store attract new customers who seek familiar, trusted products.

By offering these popular lines, you create a store environment that feels dependable, high-quality, and customer-focused.

Popular choices include –

• Raw Organic Connoisseur Papers & Tips 24 Pack – A bestseller that combines natural, unrefined papers with tips in one pack, perfect for everyday smokers.

These papers are made from 100% natural fibres, free from chlorine and additives, offering a clean, pure smoke.

The included tips provide a smooth, comfortable grip and prevent loose ash from falling.

Ideal for those who enjoy a consistent, high-quality rolling experience every time.

• Raw Lyrical Lemonade KS Wide Rolling Paper 50 Pack – A limited-edition collab that blends Raw’s quality with bold flavour appeal, a collector’s favourite in headshops.

Each paper delivers an ultra-slow burn that enhances the flavour of your herbs.

The wide format allows for easy rolling and a fuller smoke, perfect for sharing.

A must-have for fans of unique, visually striking packaging and limited-edition releases.

• Raw Cones Natural Unrefined King Size Classic Black (32 per box, 3 cones per pack) – Pre-rolled cones that save time and boost convenience, ideal for shops catering to on-the-go customers.

Made from natural, unrefined fibres, they provide a smooth and even burn.

Perfect for quick preparation, simply fill and enjoy – no rolling skills required.

Their sleek black finish adds a touch of style, appealing to both casual and seasoned smokers.

• Juicy Jay’s Blackcurrant Brandy Flavoured Rolling Paper 24 Pack – Flavoured papers that stand out on shelves and keep flavoured smoke fans loyal to your store.

Each paper is infused with a rich, fruity Blackcurrant Brandy flavour for a unique smoking experience.

The slow-burning design ensures that the flavour lasts from start to finish.

Bright, colourful designs make them eye-catching, helping your store attract attention from flavour enthusiasts.

• Element Blue King Size Cone 40 Pack – Ultra-thin rice papers with a slow, clean burn, a premium choice that appeals to connoisseurs.

These cones are designed to maintain flavour integrity while providing a smooth, consistent smoke.

The king-size format allows for longer sessions and is perfect for sharing.

Eco-friendly and made from sustainable sources, they align with the growing demand for responsible products.

For smoke shops, headshops, and convenience stores, these names instantly communicate authenticity. For wholesale buyers, they represent stock that sells itself.

Carrying these trusted brands signals to customers that your store values quality and reliability above all.

Their consistent performance reduces returns or complaints, saving time and effort for store staff.

Well-recognised branding helps attract both new and loyal customers, boosting foot traffic and online visibility.

By including these products, your inventory gains credibility, positioning your store as a go-to destination for premium smoking essentials.

2. Quality that Justifies the Price

Generic papers burn unevenly, taste harsh, and disappoint customers. 

They often tear easily or produce excessive ash, creating a frustrating smoking experience.

Inconsistent quality can lead to wasted product, leaving customers dissatisfied and less likely to return.

Switching to trusted brands ensures a smooth, even burn and a cleaner, more enjoyable taste, keeping customers happy and coming back for more.

Premium papers offer smooth, reliable sessions that smokers are willing to pay extra for.

• Raw Natural Unrefined Rolling Papers (Single Wide, 25 & 50 packs) – Everyday staples that move fast and never sit on shelves.

Made from natural, unrefined fibres, these papers offer a clean and pure smoking experience that regular smokers rely on. 

Their slow-burning design ensures every roll smokes evenly, providing satisfaction from start to finish. 

The versatile single wide size is perfect for both beginners and seasoned rollers, making them a practical choice for all types of users. 

Affordable and eco-friendly, they combine quality and sustainability, keeping your customers coming back for more.

• Element Red & Green King Size Papers – Known for minimal ash and clean burn, these are favourites among quality-driven smokers.

The ultra-thin rice construction allows for a smooth, even burn that preserves the natural flavours of herbs. 

Durable and easy to roll, they deliver a hassle-free experience every time, making longer sessions enjoyable. 

Their larger size ensures extended smoking without frequent refills, ideal for sharing or leisurely use. 

With consistent performance and a premium feel, they cater perfectly to connoisseurs seeking a refined smoking experience.

• Juicy Jay’s Raspberry, Cotton Candy, and Bubblegum Papers – Fun, novelty flavours that create impulse buys and repeat purchases.

Infused with rich, long-lasting flavours, they turn every smoke into a playful and enjoyable experience. 

The colourful designs make them visually appealing, attracting both new and returning customers. 

Slow-burning and flavorful, each paper keeps the taste consistent until the last puff, ensuring a satisfying session. 

Perfect for gifting, parties, or novelty seekers, they encourage impulse purchases and build loyal repeat buyers for your store.

This quality difference is why premium papers outsell cheap stock; customers know the value of consistency.

Smooth-burning papers deliver a more enjoyable experience, keeping smokers satisfied from start to finish.

Reliable performance builds trust, encouraging repeat purchases and customer loyalty.

Shoppers are also more likely to recommend your store when they can count on high-quality products every time.

By stocking premium brands, you position your store as a destination for dependable, top-tier smoking essentials.

3. Better Margins for Retailers & B2B Buyers

Low-grade papers might look cheap upfront, but they don’t deliver on profit. Premium papers, on the other hand, bring in higher margins and faster turnover.

At JGM Wholesale, our partners enjoy:

• 300%+ margins on vapes, smoking products, and accessories.

For smoke shops and convenience stores, that means stronger profits on every sale. For wholesale importers, it means proven product lines that justify container-scale orders.

What makes JGM Wholesale Different

We’re not a cash & carry pushing low-grade stock. We’ve built our reputation on spotting trends early and supplying premium, high-demand products:

• 2011: First to bring e-cigarettes wholesale into Scotland.
  
• Today: Supported 2,000+ retailers to grow organically, without heavy advertising, by stocking products that sell themselves.

And because we’re based in Glasgow, we’re perfectly positioned to serve retailers across the UK and beyond. 

For B2B-centric buyers, we provide more than stock. With full shipping, customs, and logistics support through partners like DHL, DPD, Palletways, and Bullet Express, we make bulk and container imports straightforward and reliable.

Premium rolling papers like Raw, Element, and Juicy Jay’s don’t just outsell cheap stock; they keep customers loyal, strengthen brand reputation, and deliver real profit margins.

JGM Wholesale is known for supplying premium smoking accessories to serious buyers, from smoke shops and headshops to convenience stores and large-scale B2B importers.

Explore our full range of Raw papers wholesale UK, Juicy Jay’s bulk rolling papers, and Element smoking accessories today, and give your customers the premium brands they already trust.

FAQs

1. Why do premium rolling papers sell better than cheap stock?

Premium papers offer consistent quality, smooth burning, and trusted branding that customers prefer, leading to repeat sales. They enhance the overall smoking experience, making your store the go-to destination for discerning customers.

2. Which rolling paper brands should retailers always stock?

Popular names like Raw, Element, and Juicy Jay’s are customer favourites and proven best-sellers in smoke shops, headshops, and convenience stores.

3. Can premium papers really increase my store’s profit margins?

Yes, premium rolling papers not only sell faster but also deliver better margins compared to generic or low-grade papers. Investing in trusted brands boosts both profitability and customer satisfaction, creating a win-win for your business.

4. Does JGM Wholesale supply to both small retailers and bulk importers?

Absolutely. We work with local shops, convenience stores, headshops, and large-scale B2B buyers, offering flexible wholesale solutions. Our tailored approach ensures every client receives the right mix of products, quantities, and support to maximise sales and customer satisfaction.

5. How does JGM Wholesale support bulk orders?

We provide full shipping, customs, and logistics support through trusted partners like DHL, DPD, Palletways, and Bullet Express, making bulk and container imports hassle-free.